THE EVOLUTION OF CINTHOL
Cinthol is more than just a personal care brand. It’s a philosophy, best summarized in the three words ‘Alive is Awesome’. It’s about giving people incredible experiences that make living worthwhile. And every Cinthol product is one such experience in itself.
Started in 1952, Cinthol was India’s first deodorant and complexion soap brand. Since the beginning, Cinthol has been evoking confidence and freshness in its users. Cinthol was the epitome of machismo, with Vinod Khanna calling it his Body Confidence Soap. It was the brand of the alpha male, with other celebrities like Imran Khan, Shah Rukh Khan, Arvind Swami, John Abraham and Hrithik Roshan endorsing Cinthol over the years.
Though Cinthol is a brand with a legacy, it has continued to reinvent itself with the changing times. In the last two decades, the market dynamics have shifted. With it, Cinthol too has upgraded its soap formulation, product mix and packaging design to suit the needs of the new generation consumers. It has introduced a completely new range of soaps, talcs, deos and shower gels, in novel variants with striking colourful packaging. It’s a brand that today’s youth can relate to. In September 2018, the brand launched its men’s grooming range. A collection that boasts of unique, multi-functional products that simplify grooming for men. Now, Cinthol is not just about feeling alive, but looking alive too. A brand that’s inspiring, courageous and simply awesome – Godrej Cinthol.